Last month I embarked on a sales mission to Alberta with Diane Wetherill from the Coast Capri Hotel. We had 10 appointments and did drop-ins and introductions at an additional 15 companies in various industries; oil and gas, industrial, food service and clothing. Not all were familiar with Kelowna as a meeting destination so we had a great opportunity to educate them on options for their meetings, conferences, retreats and incentive travel here. Continue reading
The October 2011 MPI Business Barometer is now available and it reflects the uncertainty of the economic climate. The continuation of the wait-and-see attitude for the M&IT market seems inevitable and while the outlook is still overall positive we continue to see cautious planners and incredibly short lead times. View the full report here. Continue reading
Work is underway to develop the new 2012 Studio and Farm Tour. The program is a great opportunity to increase visitation at our unique studios, artisans, and farms. Last season’s program promotion included cross referrals, articles written by media, and distribution of 80,000 brochures through our Visitor Centres on Harvey Avenue and at the Kelowna International Airport Kiosk.