Take a moment out of your busy day to consider this new marketing tool designed to help you to reach consumers with disabilities who may be considering their ideal vacation location. We can all assist in targeting this market by putting Kelowna’s accessible attractions and accommodations on the Global Map.
The Global Accessibility Map is an innovative new tool to assist people with disabilities to find accessible services of all kinds. The premise is that the map is populated by users based on five questions that form a rating for the service or building. Please go online at http://www.rickhansenglobalaccessibilitymap.com/ to check it out.
As you may be aware, the Rick Hansen Man in Motion 25th Anniversary Relay is heading west and will be in British Columbia beginning March 19, 2012. http://rickhansenrelay.com/en/relay-map.aspx. As the relay approaches each community, media interest will increase including promotion of the Global Accessibility Map. Please encourage your staff to rate your businesses and services ensuring that your tourism businesses are “on the map”.