We drew a prize for media members at the end of the day: a package to come to the region this summer, spending a day in each destination. The winner was John Geary of Vancouver, whose writing has appeared in Canadian Wildlife magazine, Just for Canadian Doctors Magazine, Trazzler.com, Vancouver 24 Hours, and Coquitlam Now. We will look forward to welcoming John (pictured with me, Lee Morris of Tourism Kamloops, and Ellen Matthews of TOTA) this summer and to inspiring him with Kelowna story ideas for his columns!
Last weekend I attended the Travel Media Association of Canada (TMAC – BC Chapter) Professional Development and Luncheon Event at the Pan Pacific Hotel in Vancouver. Approximately 60 TMAC members attended the day-long event, which included sessions on social media for journalists, an editors’ panel, PR Do’s and Don’ts, and a luncheon. Tourism Kelowna attended as a sponsor, along with the Thompson Okanagan Tourism Association, Tourism Kamloops, and Penticton & Wine Country Tourism, meaning that I was able to speak to the group about fresh Kelowna story ideas in a presentation format. The presentation sparked some fantastic conversations with media who wanted more information on specific story ideas, and some of the audience members tweeted about our Kelowna tourism experiences from the room.