Today Premier Christy Clark announced Destination BC, a new industry-led, formula-funded Crown corporation that will work collaboratively with tourism stakeholders across the province to market B.C. as a tourism destination. Read the press release here. Tourism Kelowna welcomes the direction as we feel that long term tourism growth strategies for the province are best steered by an organization that is stable and has predictable funding. Ultimately, the sense is that this will benefit all communities in BC, including Kelowna. See other Province press releases on tourism.