Tourism Kelowna is in year 2 of an exciting partnership with SCOREGolf TV to promote Kelowna as Canada’s premier golf destination. As part of this multimedia advertising promotion, we hosted Canadian Golf Personality Bob Weeks at the end of May. Continue reading
Tourism and business delegates from Kelowna and around the Okanagan-Similkameen gathered in Whitehorse over the weekend in support of the new direct flight from Whitehorse to Kelowna recently launched by Air North. Continue reading
As we near the end of June and the first six months of 2013, it’s time to look back and review Tourism Kelowna’s M&IT activities since January 2013. Continue reading
Last week Tourism Kelowna and 3 winery partners, CedarCreek Estate Winery, Summerhill Pyramid Winery and Tantalus Vineyards hosted 22 wine bloggers from all over North America on a Kelowna pre-tour before the commencement of the 2013 Wine Bloggers Conference. For details of the pre-tour, please have a look at Tourism Kelowna’s most recent Castanet column, which shares the experiences we offered to the group. Continue reading
At the end of April, I attended a media dinner in Calgary put on by Destination BC with partners attending from various regions and cities around British Columbia (pictured above) and invited media from various publications or high profile blogs from around Calgary. It was a chance to network and pitch writers with Kelowna story angles, and of the 40 media in attendance, I had the opportunity to connect one on one more than 20 writers (and have followed up with all the others to pitch Kelowna story ideas as well). We’ve already seen visits to Kelowna from two of the bloggers I met there, Michael Morrison and Dan Clapson. Both are well followed, influential food/travel writers based in Calgary. Between them they have over 17,000 unique visitors to their blogs each month and a combined social media following (Twitter) of 12,500 people.
We continue to keep in touch with these and other media prospects to pitch Kelowna and are looking forward to a busy summer of hosting and seeing the results in print and online.