Last week Tourism Kelowna and 3 winery partners, CedarCreek Estate Winery, Summerhill Pyramid Winery and Tantalus Vineyards hosted 22 wine bloggers from all over North America on a Kelowna pre-tour before the commencement of the 2013 Wine Bloggers Conference. For details of the pre-tour, please have a look at Tourism Kelowna’s most recent Castanet column, which shares the experiences we offered to the group.
We were very pleased with the social media activity that the pre-tour generated. These wine bloggers were incredibly active on social media and we collected some impressive numbers from the excursion by conducting specific searches using the Tweetreach tool. The following shows the searches we conducted, the number of individual twitter accounts reached, and the impressions of those twitter accounts (in alphabetical order):
Search Accounts reached Impressions
@ArlosHoneyFarm and #wbc13 10,308 36,308
@cedarcreekwine and #wbc13 16,111 31,626
@eldoradokelowna and #wbc13 1,871 1,991
@jennyrutherfurd and #wbc13 2,510 2,694
#kelowna and #wbc13 29,205 50,794
@ManteoResort and #wbc13 8,783 10,198
@smackDABManteo 8,815 9,531
@summerhillwine and #wbc13 61,025 97,478
@TantalusWine and #wbc13 30,740 83,378
@TKCatherine and #wbc13 13,244 34,452
@Tourism_Kelowna and #wbc13 21,826 70,367
We’re seeing many of our new Kelowna-loving friends posting stories on their blogs describing their Kelowna adventures (and their favourite wines) and we will be posting these on our Tourism Kelowna Articles webpage.
In the meantime, here are just a few that have already been posted:
Wine Bloggers’ Conference – Pre-Conference Fun
WBC13 – Lakeside Digs at Manteo Resort
Honey & Wine – Arlo’s Honey Farm at Tantalus Vineyards
Check in for more social media activity in the days ahead!