The Case for a New Visitor Centre in City Park

Visitor Centres play a very important role within a tourism destination, a role that contributes directly to business success and economic impact, but also a role that is always evolving particularly as technology develops.   The constant deliverables of a Visitor Centre though are:

  • To convey sense of place
  • To enhance guest experience and awareness of the breadth of activity options available
  • To encourage longer stays and increased visitation to tourism businesses
  • To create high visitor satisfaction levels that result in positive referrals and repeat visits

In 2006 Tourism Kelowna commissioned InterVistas Consulting to determine whether a new Visitor Centre was needed.  The results of extensive stakeholder focus groups and meetings resoundingly supported the need to develop a new centre.  In 2008 InterVistas Consulting developed the business plan and researched several site options, with a location in City Park being the top ranked location.

Over the past several years this project has undergone several changes but it gained traction this spring when it was included as an important amenity in the City’s proposed master plan for the redevelopment of City Park.    Currently the City of Kelowna is seeking public input into this proposed City Park master plan which includes the construction of a new Park Pavilion that would house the Visitor Centre, Tourism Kelowna offices and programmable community space.

Below are some key points that explain the reasoning behind the location selection, our comments regarding some of the current perceived impacts, and a backgrounder on the project.

If the tourism businesses of Kelowna are in favour of having a new Visitor Centre located in City Park we ask that you make this known to City Councillors, the media and fellow business people very quickly.   

 Please do not hesitate to call me if you have any questions, comments or concerns.  Our goal is to ensure that Kelowna’s tourism industry is well briefed on the case to place a Visitor Centre in City Park and demonstrates its support for it from the perspective of fully informed businesses and citizens.  Read on for the details around why a Visitor Centre located in City Park would be beneficial to the tourism landscape in Kelowna. Thank you very much!

Nancy Cameron

President & CEO Continue reading

Kelowna Featured on The Amazing Race Canada


The Amazing Race Canada kicked off its series with Episode 1 in Kelowna last night. Here is the scene of the Pit Stop for that show, at the breathtaking picnic area of Quails’ Gate.

What a first launch to The Amazing Race Canada last night! We are honoured, proud, and thrilled that Kelowna was selected to take the front and centre position for Episode 1. Here is the press release we sent out on the show and how it all went down last night.

UPDATE (July 17, 2013): Monday night’s broadcast ranked as the most-watched series premiere from an American or Canadian series in nearly a decade, with 3 Million viewers watching. Nearly one in three English Canadians watching television tuned into the premiere episode featuring Kelowna. Read the full CTV press release here.

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Tourism Kelowna Rocks Seattle Run

Runner Malindi Elmore promotes Kelowna at Rock 'n' Roll Seattle Marathon

Runner Malindi Elmore promotes Kelowna at Rock ‘n’ Roll Seattle Marathon

Tourism Kelowna supported Destination Races’ presence at the Health and Fitness Expo, part of the Rock ‘n’ Roll Seattle Marathon, on June 20-21.

With help from high-profile Kelowna runner Malindi Elmore, Destination Races used the Expo to promote the inaugural Kelowna Wine Country Half Marathon on Saturday, September 7.

Destination Races displayed Kelowna and area wine, distributed Tourism Kelowna Visitors’ and Wine Trails guides and race postcards and gathered 300 entries for a trip for two to Kelowna for the race.

Thanks to the Delta Grand Okanagan Resort and Conference Centre and Tourism Kelowna wine partners such as Ex Nihilo and Tantalus for contributing to the Expo.

For more information on the Kelowna Wine Country Half Marathon, visit