Welcome Taylor Jones!


We’d like to officially welcome Taylor Jones, who started last month as our new Visitor Sales and Services Assistant. Taylor’s role will be to step into the big shoes of Laura Appleby, as well as adding in the responsibilities of monitoring TripAdvisor reviews, Visitor Centre Statistics, and our Ticketmaster Retail Outlet tasks. After one month Taylor has already attended the Destination BC Network Conference, begun revamping the Airport Kiosk Stats Sheet and helped to construct our new public use computer desk and electronic device charging station.

Taylor has lived in Kelowna for the past 5 years while completing his Bachelor of Business Management at UBC’s Okanagan Campus. While completing his degree he worked at the University in several positions including a Senior Residence Advisor, Rezlead Event /Volunteer Coordinator and Housing Office Mail Clerk. When Taylor was not studying or working for the University he spent his summers working for the Bowen Island Golf Club.

Outside of Tourism Kelowna Taylor enjoys golfing on of our many local courses, exploring new Kelowna hiking trails, and cycling. This winter he also plans to learn how to snowboard. If you would like to speak with Taylor about your brochures at the Visitor Centre, our Ticketmaster Retail Outlet, or one of the many local events happening in Kelowna you can reach him at 250-861-1515 extension 208 or taylor@tourismkelowna.com.

Please join me in welcoming Taylor to the Tourism Kelowna team!

2013 National Tourism Competitive Study

Gateway to Growth | Tourism Competitive Benchmarking Study is the third in TIAC’s series of research reports to increase awareness of the complexity of the global travel and tourism sector and to identify practical measures that will increase competitiveness and produce real and sustainable economic development, jobs and prosperity for Canadians.

Read the full report here.


NEW REPORT: Despite Solid Potential,
Investment in Canadian Tourism Down 30% 

OTTAWA, November 19, 2013 – Today the Tourism Industry Association of Canada (TIAC), in conjunction with the Canadian Tourism Commission (CTC) released the 2013 edition of the Tourism Competitive Benchmarking Study which reveals that despite having strong potential, investment in the sector is dwindling. Continue reading

Register Now for Google Analytics and LGBT Workshops


We all know that as tourism operators and marketers, it’s important to be fully informed on how to evaluate our audiences, the tourism landscape in which we operate, and ensure we get the best return on our investments. That’s why Tourism Kelowna would like you to join us at our Annual General Meeting and marketing workshops on December 11. Below is the day’s Agenda, and we hope that you will participate in all or as many of the sessions as possible. Don’t delay your registration; it only takes moments to reserve your seats, and the benefits of participation are manifold.

Date:  Wednesday, December 11, 2013
Location:  Kelowna Ramada Hotel and Conference Centre

Google Analytics Workshop – Learn how to evaluate the effectiveness of your on-line advertising
Have you heard about Google Analytics but have no idea how to start using it? Join John Yuill, Senior Web Analyst at Electronic Arts as he presents “Google Analytics for Online Marketing Intelligence”. John has been working with companies and helping them evaluate their online activities for nine years. He has extensive experience when it comes to measuring and optimizing your online marketing dollars and will ensure you leave with suggestions and ideas to help you get the best return on your investment.

Time:  9:00 am – 10:30 am
Cost:     Free for Tourism Kelowna Necessities Package Stakeholders;      $25.00 for Non-Necessities Package businesses
Reserve your seat by December 3, 2013 – click here

Tourism Kelowna Society Annual General Meeting
Time:  10:30 am – 12:00 pm
Cost: No Charge
Reserve your seat by December 3, 2013 – click here

LGBT Workshop – Lunch Included
Join LGBT expert Angus Praught as he discusses how your business can position themselves to attract customers from the lesbian, gay, bisexual and transgender travel markets. This workshop will identify why this demographic is valuable to your business, potential concerns or issues they may have and how you can educate your staff and colleagues to ensure you are a welcoming option for this travelling market.

Time:  12:30 pm – 3:00 pm
Cost: $55.00 – includes buffet lunch
Reserve your seat by December 3, 2013 – click here