The promotion hits the stores this weekend and runs until mid August. Millions of people will see this national campaign that includes a strong retail presence with fun, blue and white argyle packaging of Molson Canadian’s 67 beer. This promotion is running throughout Canada with eye-catching in-store displays in select markets. The Find a “Big Hitter” contest will be further amplified with television and web advertising on TSN, ScoreGolf, PGATour and electronic e-blasts.
Not including the digital and television impressions, the retail displays alone are expected to generate 1.6 – 3.0 million shopper impressions. Consumers will find a winning can or neck tag inside specially marked cases. One of the three Grand Prizes is a golf trip to Kelowna.
We would like to thank the Delta Grand Okanagan Resort and Conference Centre, Budget Car & Truck Rentals, Black Mountain Golf Club, Okanagan Golf Club, The Harvest Golf Club, Sunset Ranch Golf & Country Club and ScoreGolf for their partnership.
If you have any questions about this, or any other marketing activities please contact me by email: firstname.lastname@example.org or phone: 250-861-1515 ext. 206