Spring M&IT FAMs result in booked business for Kelowna


Tourism Kelowna Hosting a Spring FAM

Tourism Kelowna hosting some meeting planners from a Vancouver based association.

The Meeting & Incentive Travel sales team has been host to three different associations all looking to hold their conferences in Kelowna in upcoming years.  In April we hosted the Canadian Explosive Industry Association and they have now confirmed they will be holding their conference here in Kelowna in 2015.  In May we welcomed the Canadian Organization of Medical Physicists who were looking at Kelowna for two different programs: their annual scientific meeting and their annual winter meeting.  I am happy to report that their annual winter meeting is now booked for Kelowna in February of 2015.  Finally in June, we welcomed a provincial association. We are imminently expecting distribution of their  RFP for both their 2015 workshop and executive retreat/ board meeting for next May.

For information on these and other FAM tours hosted by the Tourism Kelowna Sales Team, please contact me at jennifer@tourismkelowna.com.

BC Provincial Nominee Program – Employer Info Session

The BC Provincial Nominee Program PNP) is an economic immigration program designed to help BC meet its evolving labour market needs.   The program is a tool for employers to attract and retain qualified foreign workers who have the skills and experience to contribute to BC’s economy.

On Wednesday, June 18, 2014 from 9:00 – 11:00 a.m. PNP staff will be delivering a program information session in Kelowna.   Participants will meet with decision-makers to learn about the PNP categories and requirements and how employers can use the program to attract and retain foreign workers for those positions that they cannot fill from the domestic labour pool.

To register for this free information session, please RSVP at PNPMarketing@gov.bc.ca

Date:  Wednesday June 18, 2014

Time:  9:00 – 11:00 a.m.

Location:  Central Okanagan Economic Development Commission, 1450 KLO Road, Kelowna

Tourism Kelowna marketing extensively throughout AB, BC, SK, YU and GTO

media properties

2014 television, web and print media properties sampling (not full list)

Our 2014 marketing strategies generate demand for Kelowna through the use of stunning photography, video and calls-to-action that draw the viewers attention and curiosity. Ultimately the goal is for audiences to be intrigued enough that they will discuss with their friends and family and plan a trip here.  To ensure maximum reach and exposure to the leisure travel market, Tourism Kelowna and its advertising agency Wasserman + Partners developed multi-channelled, high-impact advertising strategies with strong presence in top media properties.

All advertising is highly targeted to our primary drive and fly markets including the new non-stop flight cities of LA, Whitehorse, Fort McMurray, and now San Francisco and to the audiences within these markets that are aligned with Kelowna’s tourism experiences.

Advertising placement includes shareable online video and rich-media content ads, television, print, newspaper inserts, electronic direct mail, radio and in-store promotions.

If you have questions about Tourism Kelowna’s consumer advertising, please contact me via email: shauna@tourismkelowna.com or phone: 250-861-1515 ext 206