Our 2014 marketing strategies generate demand for Kelowna through the use of stunning photography, video and calls-to-action that draw the viewers attention and curiosity. Ultimately the goal is for audiences to be intrigued enough that they will discuss with their friends and family and plan a trip here. To ensure maximum reach and exposure to the leisure travel market, Tourism Kelowna and its advertising agency Wasserman + Partners developed multi-channelled, high-impact advertising strategies with strong presence in top media properties.
All advertising is highly targeted to our primary drive and fly markets including the new non-stop flight cities of LA, Whitehorse, Fort McMurray, and now San Francisco and to the audiences within these markets that are aligned with Kelowna’s tourism experiences.
Advertising placement includes shareable online video and rich-media content ads, television, print, newspaper inserts, electronic direct mail, radio and in-store promotions.
If you have questions about Tourism Kelowna’s consumer advertising, please contact me via email: firstname.lastname@example.org or phone: 250-861-1515 ext 206