New Visitor Centre Signage at YLW

New Sign Installed at YLW

New Sign Installed at YLW

In January of this year the information kiosk located in the arrivals area of the Kelowna International Airport became an Official Satellite Visitor Centre in the Destination BC network. This meant that more material pertaining to the province and the tourism regions of BC would be racked on the shelves for locals and visitors to enjoy. As of last Friday the kiosk has also been spruced up with a new sign to reflect this change. This new sign, designed and installed by Signcraft consists of three Destination BC Visitor Centre logos and three digital screens. Over the coming weeks the Visitor Services and Marketing staff will be developing new content that will be displayed on the digital screens. This content will include videos of Kelowna along with instagram and twitter photos submitted to the hashtag #ExploreKelowna. For more information on this initiative please contact me at

Tourism Kelowna Adds USA Today’s “10 Best Wine Regions to Visit” Button Online


When the Okanagan Valley was voted among USA Today’s 10 Best Wine Regions to Visit in a Readers’ Choice competition, Tourism Kelowna was thrilled. We spread the good news through our social media networks and celebrated along with the valley’s wine industry. After all, it’s a big deal when a publication with 3.1 million readers (print) and 26.3 million unique visitors a month (online) holds a 10 Best competition, and audiences vote your valley as number 2 on that list. Did that put the Okanagan on many readers’ radar as a place they’d like to visit? Did it get us on the consideration set for many new potential travelers? Continue reading

A Networking “Home Run” With M&IT Professionals


Let's Play Ball!

Toronto Blue Jays vs. Seattle Mariners – August 2014 CTC Seattle Client Event

Tourism Kelowna’s Jennifer Horsnell joined other Western Canadian destinations in welcoming over 60 Seattle based clients at Safeco Field to watch the Toronto Blue Jays take on the Seattle Mariners on Wednesday, August 13th.  The evening was organized by the Canadian Tourism Commission and their Business Events Canada representative from San Francisco, Robin Thompson.  The event welcomed both independent meeting planners and corporate clients from the Seattle area who hold meetings and events. This was our first sales trip to Seattle, a secondary market for our team and it was an excellent opportunity to network with potential new clients while touching base with some planners with whom we have worked over the years, but had never met in person. Follow up is underway as we reach out to all attendees to make Kelowna top of mind as a destination for their next meeting or retreat.

Tourism Kelowna wants your feedback – watch for upcoming survey

Tourism stakeholders, take note: if you’re the voting stakeholder for your tourism business in Kelowna, we would like to ask for your input in an upcoming survey on September 2. Tourism Kelowna has asked independent consulting firm Peak Communicators to undertake a short survey of Tourism Kelowna’s stakeholders.

The purpose of the survey is to determine your perceptions and knowledge of the role of Tourism Kelowna, your level of satisfaction with Tourism Kelowna’s programs and services, and to gather your feedback about ways that Tourism Kelowna can improve.

Your responses will be anonymous; the only identifier will be your tourism business category.

This short survey will be sent to you as a voting stakeholder of Tourism Kelowna on Tuesday, September 2, so please watch for it and fill it out. The information provided through this survey will be used in our 2015 – 2019 strategic planning process and ensure that we serve our industry to the best of our abilities.  When you receive it please take a few minutes to complete it.

We appreciate your cooperation in this important matter.

Tourism Kelowna Achieves Destination Marketing Accreditation

Tourism Kelowna has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an internationally recognized accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) … Continue reading