Tourism Kelowna Achieves Destination Marketing Accreditation

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Tourism Kelowna has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an internationally recognized accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“We are honored to receive the Destination Marketing Accreditation from DMAP,” said Nancy Cameron, President & CEO of Tourism Kelowna. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.” DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, marketing, sales, communications, brand management, research/market intelligence, innovation and stakeholder relationships.

“By applying for and receiving DMAP accreditation, Tourism Kelowna has demonstrated a commitment to quality programs and services, said Jack Wert, DMAP Board Chair. “DMAP accreditation communicates to Kelowna community stakeholders and potential visitors that Tourism Kelowna has attained a measure of excellence assuring that their trust is well placed and their business is in good hands.”

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing worldwide. For additional information on DMAP visit http://www.destinationmarketing.org.

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