Build Your International Exposure and Business with Canada Specialist Offers

CSP Logo

Destination Canada is working on generating a list of special offers from tourism product/experience providers for their Canada Specialist Program for 2016.  If you are not familiar with Canada Specialist Program it is Continue reading

Welcome Back BC Tourism Industry Conference!

TIABC Conference

The Tourism Industry Association of BC (TIABC) is excited to announce that the BC Tourism Industry Conference will be returning to Vancouver October 19-21, 2015!

Building on the success of the BC Tourism & Hospitality Summit in 2014, the 2015 conference will offer a wider variety of workshops, exciting new keynote speakers and the return of the BC Tourism Industry Awards!

We encourage all local tourism businesses to attend.   For conference information and to register click here.

Destination BC Gathering Photography of Kelowna

Jennay Oliver of Paynter’s Fruit Market is photographed picking peaches in her West Kelowna orchard for this morning’s photo shoot.

The 4 a.m. wake-up time came early, especially since the evening shoots went until dusk, for photographer Andrew Strain and the Tourism Kelowna staff who accompanied him on location shoots; but the imagery captured on the shoot, contracted by Destination BC and coordinated/facilitated by Tourism Kelowna will be spectacular and provide new digital assets in support of Destination BC’s newly unveiled brand. Continue reading

Catherine Frechette to Lead New Initiative at Ottawa Tourism

Catherine Frechette

Catherine Frechette

At the end of the summer Tourism Kelowna will be saying goodbye to Catherine Frechette, an incredible Kelowna advocate and outstanding professional.  For over 11 years Catherine Frechette has been Tourism Kelowna’s Communications Manager in charge of generating travel editorial and handling corporate communications.   She’s been so effective in this role that she has secured travel media coverage with a circulation/audience totaling one half-billion!  We have recognized her value to our tourism industry for many years and it is now evident that others have too.

Although we are very sad to see Catherine go, we are thrilled that she has been selected by Ottawa Tourism as their new Director of Destination Development.   Our Nation’s Capital will surely embrace Catherine as she delves into her new role that includes:  product development; economic development integration; advocacy; visitor experience development; building relationships with local, provincial, and national stakeholders/partners; strategic planning; and tourism master plan development.

The garnering of editorial coverage is a key marketing tactic and Catherine has proven to be extraordinarily successful.  Her highlights are many including the landing of the inaugural Amazing Race Canada television show where Kelowna was discovered by over 8 million Canadian viewers.   Articles in the San Francisco Chronicle, enRoute, Chatelaine, Huffington Post, Sunset Magazine, Toronto Star, Hemispheres, SilverKris, and WestJet magazine just to name a few, have been integral to positioning the Central Okanagan as a pre-eminent Western Canadian destination.

We would like to express our extreme appreciation for her commitment to Tourism Kelowna, and our sincere congratulations and best wishes.



Visitor Centre Exploring Kelowna with Public Transit

The Kelowna Visitor Centre has become a retail outlet for Kelowna Regional Transit Passes.

The Kelowna Visitor Centre has become a retail outlet for Kelowna Regional Transit Passes.

To gain first-hand experience on local accommodations and attractions that are accessible by public transit, Tourism Kelowna staff and volunteers were out on a familiarization tour this week using the Kelowna Regional Transit System. On most familiarization tours we travel by rental van, but for this tour, taking public transit gives us better insight into accommodations and attractions that are accessible by bus. With the goal of making public transit convenient and accessible to the visitor, our Kelowna Visitor Centre became a retail outlet for Kelowna Regional Transit Passes as of Wednesday, July 8, carrying day passes, monthly passes, and single use passes in sheets of ten. Continue reading

Guidelines for Destination BC’s New Co-operative Marketing Partnerships Program

In February, Destination BC informed its industry partners about the development of a new consolidated Co-operative Marketing Partnerships Program.

After an extensive consultation process with over 20 sessions in communities around BC, DBC’s Leveraging & Cost Sharing Sub-Committee reviewed the feedback and formulated recommendations on the new program design.  To read the highlights and detailed guidelines of the program, click here.