Photo Stops pop up in 5 Kelowna parks

Five Photo Stops were installed throughout Kelowna at the beginning of August. The photo stops were installed in high foot traffic locations where visitors and locals are commonly taking photos and posting them to social media channels. The Photo Stop signs are intended to inspire visitors and local residents who are taking photos, to include #exploreKelowna and the photo stop location in their posts. Tourism Kelowna staff monitor these hashtag and in turn hope to interact with in market visitors. The five current locations of Photo Stops are Knox Mountain Crown Lookout, Rotary Marsh Boardwalk, The Ogopogo Statue, Boyce-Gyro Beach, and Rotary Beach. Each of these locations has its own unique hashtag displayed on the sign.

To view photos visitors are taking at these locations click here.

If you have any suggestions for future Photo Stop locations, please contact chris@tourismkelowna.com.

 

2016 Advertising Recap

Kelowna Boardwalk
In 2016, we continued with our digital-first approach and combined new and proven tactics to build awareness and capture travellers where they’re looking for inspiration and while they’re booking their travel.  And it’s been working. Below are just a few examples of advertising activities that performed well for 2016.   Take a few minutes and look through these samples to get an idea of how we attract visitors.  Continue reading

Kelowna Featured in WestJet Magazine (Twice!)

The August edition of WestJet Magazine features not just one but two articles that highlight Kelowna! The magazine is available online and on WestJet flights. You can view the articles here:  http://www.westjetmagazine.com/issues

On page 22 you can find “Excursions on Horseback” where journalist Kat Tancock highlights her experience from an August 2015 familiarization tour at Kelowna Stables at Myra Canyon Ranch that Tourism Kelowna assisted. This visit also translated into another article titled “Must-dos in the Okanagan Valley” where Kat paired her August 2015 experience of horseback riding at Myra Canyon Ranch, tasting and baking at Sandrine French Pastry & Chocolate, and dining at Salted Brick, with her local-to-the-Okanagan knowledge of other incredible activities such as touring Myra Canyon with Monashee Adventure Tours, visiting Carmelis Goat Cheese Artisan, and indulging in a treat from Okanagan Grocery. You can read more about this article here: http://www.investorsgroup.com/more/en/2016/07/must-dos-in-the-okanagan-valley/

On page 33 you can find “Kelowna Two Ways”, written by part-time Okanagan resident and ambassador Jennifer Cockrall-King. Jennifer attended a local media tour hosted by Tourism Kelowna in May 2016. This tour was designed to keep some local writers with outside-the-Okanagan-outlets abreast of what is new and exciting in the Central Okanagan. Her resulting article features two potential itineraries to experience Kelowna as a family or as a couple. Highlights from her May 2016 tour include West Coast Grill and Oyster Bar, the creative cocktail movement in Kelowna, and The Cove Lakeside Resort. Other mentions in her article included Paynter’s Fruit Market, The Vibrant Vine, Myra Canyon Adventure Park, Okanagan Lavender and Herb Farm, and Sunset Organic Bistro at Summerhill Pyramid Winery.

So far this year, Tourism Kelowna has hosted 25 journalists, and more visits are planned for fall and into 2017! Stories about Kelowna have run recently in a number of websites, blogs, and publications – everything from Alberta RV&Resort Magazine to vacay.ca!

For more information on Tourism Kelowna’s travel media hosting or other communications initiatives, please contact Chris Shauf at chris.shauf@tourismkelowna.com / (250) 861-1515 ext 203 or Alexa Creelman at alexa@tourismkelowna.com / (250) 861-1515 ext 204.

Showing off Kelowna!

First stop on our Distinctly Kelowna City Tour with COPA National Organizing Committee

First stop on our Distinctly Kelowna City Tour with COPA National Organizing Committee

Recently, the Tourism Kelowna sales team hosted meeting planners in our city to show off the fabulous venues, accommodation, and services that we have here in Kelowna.

Trista Zamany, from HelmsBriscoe out of Victoria, took time out of her busy summer vacation to look at some Kelowna accommodation and meeting space.

Also in August, the organizing committee for the Canadian Owners and Pilots Association, including two representatives from their head office in Ottawa, toured venues and facilities in preparation for their conference next year.

If you have any questions about this or other sales team activities, please contact Jennifer Horsnell at jennifer@tourismkelowna.com or 250-861-1515 ext 205.

TOTA’s 25th Anniversary Golf Tournament at Okanagan Golf Club

Don’t miss TOTA’s 25th Anniversary Golf Tournament at the Okanagan Golf Club on September 1.  Teams are filling up but there is room for a few more teams. Register yourself, your colleague, or a team of 4 to save over $80.TOTAL

The event includes Live Auction prizes, Putting Competition, Networking, 50/50 Draw, and much more! Not a golfer?  Sign up for dinner only and take advantage of the prize draws.

To register call Katelyn at 250-860-5999 ext 212, email golf@totabc.com.

 

Kelowna Team Connects with Canadian Planners at Incentive Works

Team Photo2

A delegation from Kelowna, led by Tourism Kelowna’s Pat Gappmayr, exhibited at the 2016 Incentive Works tradeshow this past week in Toronto. The Kelowna Team was comprised of representatives from the Coast Capri Hotel, The Cove Lakeside Resort, Four Points by Sheraton, Delta Grand Okanagan Resort & Conference Centre, Shop the Valley, and Mission Hill Family Estate. The team welcomed over 100 planners to our booth to sip Mission Hill Late Harvest Vidal from chocolate cups and were presented with the 10 reasons why they should have their next meeting or event in our city. During the conversations at our tradeshow booth, we received two requests for proposal and two hot leads to follow up on.

For more information on this and other sales events, please contact Jennifer Horsnell at jennifer@tourismkelowna.com or at 250-861-1515 ext 205.

Meet Harvey Hubball, Tourism Kelowna’s Sport & Event Sales Manager

HH-smlTourism Kelowna is proud to announce that Harvey Hubball has joined the Tourism Kelowna team as our new Sport & Events Sales Manager.  Harvey is a graduate of the International Relations Program at the University of BC Okanagan Campus (UBCO), winning the President’s Entrance Scholarship and captaining the varsity golf team for three seasons.  Originally from Bowen Island, Harvey has spent most of his career working in client relations and sales.  He also garnered valuable event experience working with the Canadian National Institute for the Blind (CNIB).

For the past two years Harvey has been travelling and working throughout 12 different countries in Asia, Europe and the Pacific.  Harvey’s passion for sports, people and this city made him the ideal choice for this position and we are thrilled to welcome him back to Kelowna.

Today is Harvey’s first day with the Tourism Kelowna team. Please feel free to reach out to him to welcome him to our team and to connect with him about a sport tournament or event.  You can reach Harvey at 250-861-1515 ext. 209 or at harvey@tourismkelowna.com.