2017 Guides Ready for Spring

The 2017 Kelowna Wine Trails and 2017 Kelowna Farm to Table guides are in and they look fantastic!  Each publication has a fresh new look and is packed with deliciously helpful tips and tricks on how to make the most of the wineries, craft breweries, distilleries, farms and foodie experiences available in Kelowna, West Kelowna, and Lake Country. Continue reading

2017 Golf Kelowna Advertising Begins


Spring advertising for Golf Kelowna has begun.  The partnership between Tourism Kelowna and area golf courses continues to strengthen the Kelowna brand as one of Canada’s top golf destinations. Building on the success of past years, the 2017 advertising plan moves forward with proven performers, improved targeting based on 2016 research and by incorporating feedback from our fall planning session with our golf courses partner.Advertising Highlights:

  • Proven tactics including television, digital banners, The Weather Network sponsorship (golf report), and various content partnerships.
  • 2017 creative has been refreshed to make Kelowna distinct amongst the traditional golf advertising, and to target a younger demographic by including additional items of interest to an active, urban golf getaway traveler (outdoor adventure, craft beer, water activities).
  • Primary markets include BC, Alberta, Saskatchewan and the Greater Toronto Area, with some nation-wide coverage as well.
  • The Weather Network Golf Sponsorship kicks off the week of Feb 6.
  • The Golf Kelowna commercial begins on TSN Saturday Feb 4, and will air at peak golf audience times on TSN and Global BC, during all of the major championship tournaments, throughout the golf season.
  • Digital advertising, behavioral targeting, and the launch of content partnerships begin Mar 6 and include sites such as: ScoreGolf, Golf Canada, Vancouver Sun, Vancouver Magazine, Calgary Avenue, TripAdvisor, Expedia, Daily Hive, and several others.

Golf Kelowna Digital Ad

Golf Kelowna Commercial

Tourism Kelowna’s golf course partners also attend consumer golf shows in Vancouver (Feb 18 & 19), Edmonton (March 11 & 12) and Calgary (March 25 & 26). Who better for golf travelers to talk with than the golf professionals?  Our golf course partners report that there is a lot of interest from golfers at these shows where they can discuss the upcoming season and industry news while assisting them with their travel plans.

If you have questions about these initiatives, or any other Golf Kelowna activities, please contact me via email: shauna@tourismkelowna.com or phone: 250-861-1515 ext 206

 

 

Dive In – The 2017 Kelowna Visitors’ Guide is Here!

2017 Visitors' GuideIt’s here!  The 2017 Kelowna and area Visitors’ Guide is hot off the press and has already started finding homes on racks and counter-tops across the city, the valley, province, and the country! Continue reading

2016 Advertising Recap

Kelowna Boardwalk
In 2016, we continued with our digital-first approach and combined new and proven tactics to build awareness and capture travellers where they’re looking for inspiration and while they’re booking their travel.  And it’s been working. Below are just a few examples of advertising activities that performed well for 2016.   Take a few minutes and look through these samples to get an idea of how we attract visitors.  Continue reading

2016 Farm to Table guides look delicious!

2016 Farm to TableThe 2016 Farm to Table guides arrived last week and they’re packed full of delicious new content, including a #tasteKelowna contest that encourages people to take photos and share their fun and yummy experiences.

Similar to the Wine Guide contest, the Farm to Table contest acts like a visual and shareable tour and tasting passport. There is one photo entry per location so the more stops an explorer makes, the more chances they have to win a gift basket of local treats!

Look for #tasteKelowna on Twitter and Instagram this spring!

Continue reading