What better way to create demand for Kelowna and inspire travel to our area than by leveraging some of the beautiful user-generated content (UGC) that’s available? Continue reading
The 2017 Kelowna Wine Trails and 2017 Kelowna Farm to Table guides are in and they look fantastic! Each publication has a fresh new look and is packed with deliciously helpful tips and tricks on how to make the most of the wineries, craft breweries, distilleries, farms and foodie experiences available in Kelowna, West Kelowna, and Lake Country. Continue reading
Spring advertising for Golf Kelowna has begun. The partnership between Tourism Kelowna and area golf courses continues to strengthen the Kelowna brand as one of Canada’s top golf destinations. Building on the success of past years, the 2017 advertising plan moves forward with proven performers, improved targeting based on 2016 research and by incorporating feedback from our fall planning session with our golf courses partner.Advertising Highlights:
Tourism Kelowna’s golf course partners also attend consumer golf shows in Vancouver (Feb 18 & 19), Edmonton (March 11 & 12) and Calgary (March 25 & 26). Who better for golf travelers to talk with than the golf professionals? Our golf course partners report that there is a lot of interest from golfers at these shows where they can discuss the upcoming season and industry news while assisting them with their travel plans.
If you have questions about these initiatives, or any other Golf Kelowna activities, please contact me via email: firstname.lastname@example.org or phone: 250-861-1515 ext 206
It’s here! The 2017 Kelowna and area Visitors’ Guide is hot off the press and has already started finding homes on racks and counter-tops across the city, the valley, province, and the country! Continue reading
In 2016, we continued with our digital-first approach and combined new and proven tactics to build awareness and capture travellers where they’re looking for inspiration and while they’re booking their travel. And it’s been working. Below are just a few examples of advertising activities that performed well for 2016. Take a few minutes and look through these samples to get an idea of how we attract visitors. Continue reading
The 2016 Farm to Table guides arrived last week and they’re packed full of delicious new content, including a #tasteKelowna contest that encourages people to take photos and share their fun and yummy experiences.
Similar to the Wine Guide contest, the Farm to Table contest acts like a visual and shareable tour and tasting passport. There is one photo entry per location so the more stops an explorer makes, the more chances they have to win a gift basket of local treats!
Look for #tasteKelowna on Twitter and Instagram this spring!