Steve Small joins Tourism Kelowna as Digital Marketing Co-ordinator

Steve Small joined Tourism Kelowna as our Digital Marketing Co-ordinator on May 1, 2017. Some of you will already know and recognize Steve as he has been with our team as a Visitor Sales and Services Counsellor since 2015. His experience and training made him a super candidate for this key role on our marketing and communications team.

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Tourism Industry Showcase

A Volunteer having fun learning about Whiplash Cable Park at the 2016 Event

Tourism Kelowna is hosting its second annual Tourism Industry Showcase event on Wednesday April 26 from 11 a.m. to 3 p.m.

What is this event? This is an opportunity for Tourism Kelowna Stakeholders to get together and learn about each other in preparation for our busy spring, summer, and fall seasons. Think of it like a combination of a familiarization tour, networking, and speed dating.

There are three opportunities for Tourism Kelowna Stakeholder businesses to participate in this event:

  • Send your frontline and customer service staff for free! They will have the opportunity to chat with many of Kelowna’s tourism businesses by browsing through all of the booths in the showcase. This will allow them to learn about these businesses and make better recommendations to visitors during our busy Spring, Summer, and Fall season.
  • Purchase a Showcase booth and show off your activity, attraction, food & drink, farm, or tour business. There is an early bird rate of $75 if you purchase before April 20!
  • Attend one of three training opportunities that are available to you and your staff:
    • How to utilize Tourism Kelowna’s Services and Guides
    • Using Social Media to Serve Visitors and Increase Visitors
    • Learn How to Monitor Your Tourism Kelowna Web Traffic and Listings

Please click through to our Eventbrite page to sign up. Once on the site, click on the green “Tickets” button and scroll through the options: https://goo.gl/AGq4N7

For questions or more information about this event, please contact Chris Lewis at chris@tourismkelowna.com or 250-861-1515 ext. 207.

2017 Guides Ready for Spring

The 2017 Kelowna Wine Trails and 2017 Kelowna Farm to Table guides are in and they look fantastic!  Each publication has a fresh new look and is packed with deliciously helpful tips and tricks on how to make the most of the wineries, craft breweries, distilleries, farms and foodie experiences available in Kelowna, West Kelowna, and Lake Country. Continue reading

2017 Golf Kelowna Advertising Begins


Spring advertising for Golf Kelowna has begun.  The partnership between Tourism Kelowna and area golf courses continues to strengthen the Kelowna brand as one of Canada’s top golf destinations. Building on the success of past years, the 2017 advertising plan moves forward with proven performers, improved targeting based on 2016 research and by incorporating feedback from our fall planning session with our golf courses partner.Advertising Highlights:

  • Proven tactics including television, digital banners, The Weather Network sponsorship (golf report), and various content partnerships.
  • 2017 creative has been refreshed to make Kelowna distinct amongst the traditional golf advertising, and to target a younger demographic by including additional items of interest to an active, urban golf getaway traveler (outdoor adventure, craft beer, water activities).
  • Primary markets include BC, Alberta, Saskatchewan and the Greater Toronto Area, with some nation-wide coverage as well.
  • The Weather Network Golf Sponsorship kicks off the week of Feb 6.
  • The Golf Kelowna commercial begins on TSN Saturday Feb 4, and will air at peak golf audience times on TSN and Global BC, during all of the major championship tournaments, throughout the golf season.
  • Digital advertising, behavioral targeting, and the launch of content partnerships begin Mar 6 and include sites such as: ScoreGolf, Golf Canada, Vancouver Sun, Vancouver Magazine, Calgary Avenue, TripAdvisor, Expedia, Daily Hive, and several others.

Golf Kelowna Digital Ad

Golf Kelowna Commercial

Tourism Kelowna’s golf course partners also attend consumer golf shows in Vancouver (Feb 18 & 19), Edmonton (March 11 & 12) and Calgary (March 25 & 26). Who better for golf travelers to talk with than the golf professionals?  Our golf course partners report that there is a lot of interest from golfers at these shows where they can discuss the upcoming season and industry news while assisting them with their travel plans.

If you have questions about these initiatives, or any other Golf Kelowna activities, please contact me via email: shauna@tourismkelowna.com or phone: 250-861-1515 ext 206