2017 Guides Ready for Spring

The 2017 Kelowna Wine Trails and 2017 Kelowna Farm to Table guides are in and they look fantastic!  Each publication has a fresh new look and is packed with deliciously helpful tips and tricks on how to make the most of the wineries, craft breweries, distilleries, farms and foodie experiences available in Kelowna, West Kelowna, and Lake Country. Continue reading

Dive In – The 2017 Kelowna Visitors’ Guide is Here!

2017 Visitors' GuideIt’s here!  The 2017 Kelowna and area Visitors’ Guide is hot off the press and has already started finding homes on racks and counter-tops across the city, the valley, province, and the country! Continue reading

2016 Advertising Recap

Kelowna Boardwalk
In 2016, we continued with our digital-first approach and combined new and proven tactics to build awareness and capture travellers where they’re looking for inspiration and while they’re booking their travel.  And it’s been working. Below are just a few examples of advertising activities that performed well for 2016.   Take a few minutes and look through these samples to get an idea of how we attract visitors.  Continue reading

Budget Car and Truck Rentals helps drive tourism (literally!)

Steve Wood Kelowna City Manager for Budget Car and Truck Rental, hands the keys over to Chris Lewis with Tourism Kelowna

Steve Wood Kelowna City Manager for Budget Car and Truck Rental hands the keys over to Chris Lewis with Tourism Kelowna

Budget Car and Truck Rentals has given Tourism Kelowna a lift through the use of a 2015 Toyota Sienna minivan through to the end of October, a partnership that will help Tourism Kelowna to bring its message to the streets as they invite and welcome visitors to experience Kelowna and the Central Okanagan.

The brightly coloured vehicle will be seen at local events and festivals and will be used to distribute Tourism Kelowna’s marketing materials including the Visitors’ Guide, Farm to Table Guide, and Wine Trails Guides to local businesses. The vehicle will also be used to shuttle volunteers, visiting travel writers and meeting planners when they’re out exploring Kelowna. Continue reading

2016 Wine Trail Guides let you Sip. Snap. Share.

Sip. Snap. Share.SIP. SNAP. SHARE.

The 2016 Kelowna Wine Trails Guides arrived this week and there’s a cool new contest component that encourages people to take photos and share their experiences.  The contest acts like a visual and sharable tour and tasting passport.  There is one photo entry per location so the more stops a shutterbug makes, the more chances they have to win!

Look for #sipKelowna on Twitter and Instagram this spring!

Continue reading