2017 Guides Ready for Spring

The 2017 Kelowna Wine Trails and 2017 Kelowna Farm to Table guides are in and they look fantastic!  Each publication has a fresh new look and is packed with deliciously helpful tips and tricks on how to make the most of the wineries, craft breweries, distilleries, farms and foodie experiences available in Kelowna, West Kelowna, and Lake Country. Continue reading

New and Noteworthy in 2017. We Want to Hear from You.

Intimate vineyard dinners, pop up shops, special events and live music. Restaurant and hotel expansions, and new attractions and openings. Fresh products, new releases, and collaborations. We know there is always something new to share with us. As we plan out our 2017 travel media and content marketing program, and even look towards 2018, we’re asking our stakeholders to spill the beans on what’s new, noteworthy and up and coming.

Tourism Kelowna wants to highlight the diverse list of things to do, places to visit and must-have local products through a variety of mediums. The information you provide may be used to pitch to travel media to visit Kelowna, to create dynamic media materials and content on www.tourismkelowna.com, to share on social media, or to inform our Visitor Centre staff and volunteers so they may continue to boast about all our destination has to offer.

Help us showcase you the best we can. Tourism Kelowna wants to note when our stakeholders feel they are at their best and brightest. Whenever possible, we’ll aim to bring media and influencers in at times that put you in the best light and create a desire to travel to our destination.

Happening now or happening later, the more information we have the more information we can share!

We can keep a secret. Let us know if any of the information you are passing on is for our ears only or is not to be shared before a certain date.

Send Information To:

Jennifer Widmer, Communications Co-ordinator
Tourism Kelowna
E: jennifer.widmer@tourismkelowna.com
P: 250.861.1515 ext. 204

Leveraging the Royal Tour to influence travel

All eyes are on the Duke and Duchess of Cambridge as they tour British Columbia and Yukon. Leading up to and during their tour, work is ongoing to ensure that when travellers hear of Kelowna, the Okanagan Valley, and British Columbia, they will think about planning a trip to see it for themselves.

Tourism Kelowna is generating and sharing content, images, and ideas to inspire travel to the region. Here are a couple of examples of Tourism Kelowna’s work with travel media, including researching, planning and delivering itineraries, and providing ongoing assistance to travel writers and media.

Continue reading

2016 Advertising Recap

Kelowna Boardwalk
In 2016, we continued with our digital-first approach and combined new and proven tactics to build awareness and capture travellers where they’re looking for inspiration and while they’re booking their travel.  And it’s been working. Below are just a few examples of advertising activities that performed well for 2016.   Take a few minutes and look through these samples to get an idea of how we attract visitors.  Continue reading